ON THE JOB
Valentina Uribe


Va va


PACKAGING DESIGN







Introducing Dreams Organic Leaf Tea.
"Sip Your Way Through Life"

Dreams Organic Leaf Tea offers an experience that connects with the senses, inviting individuals to enjoy the simple yet profound ritual of tea-making. Founded on a tea plantation in South East Queensland, Dreams curates a selection of handcrafted organic teas sourced from around the world. The mission is to encourage moments of tranquility and well-being through the enjoyment of the finest organic blends that celebrate nature’s purest ingredients.




























The logo incorporates organic shapes inspired by tea leaves and herbs, symbolizing the harmony between nature and craftsmanship.

The color scheme features a vibrant combination of red and green, chosen for their ability to stand out on the shelf while evoking feelings of freshness, vitality, and warmth. Red signifies energy and passion, while green reflects nature, health, and renewal capturing the essence of Dreams Tea.





\





























The brand identity was designed to feel both inviting and premium, appealing to an audience that values authenticity and quality. Through a design process focused on audience research, market trends, and competitor analysis, a visual language was developed that communicates the sensory experience of Dreams Tea. The target demographic includes women between 28 and 38 years old, as well as a younger Gen Z audience seeking high-quality, trendy products.




 “Dreams Organic Leaf Tea embodies the joy of simplicity and connection, where each cup offers a moment of peace and a celebration of nature’s finest flavors”.
Let’s create something  impactful together.


s