ON THE JOB
Valentina Uribe


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BRAND IDENTITY





Introducing Global 365 Day Challenge, a global initiative aimed at inspiring and motivating individuals to take daily actions for the planet, with a mission to create lasting change through collective efforts and unite people worldwide for a more sustainable future.

As the graphic designer responsible for the brand identity, my goal was to create a visual language that reflects this mission and resonates with a diverse, global audience. The design was crafted to encourage participation, promote inclusivity, and drive positive impact.






























A key element of the logo is the infinity symbol made of hands, representing teamwork, continuous effort, and a shared commitment to the planet.

For the color scheme, I chose bright orange, a color that symbolises creativity, energy, and action. Orange also evokes enthusiasm and motivation, instilling a sense of urgency and inspiring individuals to take action.





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The design process began with research into the organization’s goals and audience, followed by concept development focused on empowerment, unity, and a call to action.






“This represents values like giving, non-judgmental support, and the balance between being serious and light-hearted, all while staying aware of the bigger picture”.
Let’s create something  impactful together.


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