A key element of the design is the focus on recommended portion guidance without being restrictive. By improving packaging aesthetics and typography, Yu’ Nuts makes nutritional information clear and engaging. Additionally, the bold branding infuses the product with personality, addressing the common lack of distinctive identity in nut packaging.
For the visual concept, vibrant and playful elements were selected to align with the Jester archetype, promoting joy, originality, and living in the moment. The design reflects the brand’s commitment to creating a fun yet health-conscious snacking experience for its young, dynamic audience.
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