ON THE JOB
Valentina Uribe


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EDITORIAL DESIGN








Introducing Woolworths Annual Report, a comprehensive document showcasing the company's financial health and commitment to innovation, with a mission to provide transparency, attract investors, and maintain trust among stakeholders.


The development process began with research into the needs of shareholders and potential investors, followed by content creation highlighting financial performance, sustainability efforts, and innovation. As the designer responsible for structuring the report, my goal was to make the information engaging, easy to navigate, and informative, appealing to a broad audience.




























A key element of the report is its focus on sustainability and partnerships with Australian farmers, reflecting Woolworths' dedication to fresh, local produce and community support.

For the visual design, a clean and professional layout was chosen, symbolizing trust, transparency, and accessibility. The use of green and white evokes freshness and reliability, reinforcing Woolworths' image as Australia’s Fresh Food People.




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The brand identity was designed to feel both inviting and premium, appealing to an audience that values authenticity and quality. Through a design process focused on audience research, market trends, and competitor analysis, a visual language was developed that communicates the sensory experience of Dreams Tea. The target demographic includes women between 28 and 38 years old, as well as a younger Gen Z audience seeking high-quality, trendy products.
“This reflects values like integrity, community connection, and forward-thinking innovation, all while staying aligned with the company’s core mission of quality and service.”
Let’s create something  impactful together.


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