ON THE JOB
Valentina Uribe


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BRANDING &
PACKAGING DESIGN








Introducing Yu’ Nuts: Redefining Nut Packaging, a project born from thorough market research and consumer insights, designed to meet the needs of health-conscious individuals seeking sustainable, practical, and stylish snacking solutions.




























A key element of the design is the focus on recommended portion guidance without being restrictive. By improving packaging aesthetics and typography, Yu’ Nuts makes nutritional information clear and engaging. Additionally, the bold branding infuses the product with personality, addressing the common lack of distinctive identity in nut packaging.

For the visual concept, vibrant and playful elements were selected to align with the Jester archetype, promoting joy, originality, and living in the moment. The design reflects the brand’s commitment to creating a fun yet health-conscious snacking experience for its young, dynamic audience.




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The development process began by analyzing market trends and consumer needs, particularly emphasizing the demand for functional and visually appealing packaging. As the designer, I aimed to deliver a solution that balances practicality with an innovative, eye-catching identity, inspiring mindful and enjoyable snacking.
“This project reflects values like joy, health, and mindfulness, offering a unique product that resonates with modern consumers seeking a balance between taste, aesthetics, and values.”
Let’s create something  impactful together.


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